20 years since its founding, YouTube now has more ... but another key part of its strategy seems to be positioning its ad-friendly creators and TV-caliber content separately from the billions ...

Our mission is to give that content to users around the ... Pina said it had not been an active strategy to get viewers to watch YouTube on TV screens, and that it had, in fact, taken Google ...

Many like to pretend they didn’t see the platform winning the streaming wars. Industry insiders say otherwise.

This signals a substantial runway for improving its monetization strategy ... in content negotiations while creating a pricing opportunity.” MoffettNathanson urged YouTube TV management ...

TV companies are helping feed YouTube's growth in long-form viewing ... to future-proof ourselves," said Brian Lovett, head of content strategy for Fremantle's Original Productions studio.

Paramount channels, that include CBS and CBS Sports, may no longer be available on subscription streaming service YouTube TV after negotiations failed to produce a content renewal. This will bring ...

After warnings that Paramount content was about to disappear from Google’s pay TV service YouTube TV, the companies announced late Saturday that they’d reached a deal that averts any ...

all Paramount content, including CBS and CBS Sports, will be unavailable on YouTube TV,” according to a YouTube blog post. “If we can’t reach an agreement and their content is unavailable ...

Simply syndicating content, or placing ads on these platforms, while a necessary strategy, only further strengthens the position of YouTube and TikTok in reinforcing the network effect of these ...

In an email to customers, YouTube TV announced that it will be increasing its prices by $10 starting next year, "to keep up with the rising cost of content and the investments we make in the ...