20 years since its founding, YouTube now has more ... but another key part of its strategy seems to be positioning its ad-friendly creators and TV-caliber content separately from the billions ...

What happened, he says, is that popular YouTubers organically began producing premium-level content that was as good as anything on TV or ... says, YouTube’s original content strategy didn ...

Our mission is to give that content to users around the ... Pina said it had not been an active strategy to get viewers to watch YouTube on TV screens, and that it had, in fact, taken Google ...

UPDATED with YouTube confirmation. Justin Connolly, a veteran Disney and ESPN distribution executive, has become YouTube’s global head of sports and media. His jump, confirmed to Deadline by a ...

Many like to pretend they didn’t see the platform winning the streaming wars. Industry insiders say otherwise.

This signals a substantial runway for improving its monetization strategy ... in content negotiations while creating a pricing opportunity.” MoffettNathanson urged YouTube TV management ...

TV companies are helping feed YouTube's growth in long-form viewing ... to future-proof ourselves," said Brian Lovett, head of content strategy for Fremantle's Original Productions studio.

it’ll be giving YouTube TV members the ability to test out “building their own multiview with select non-sports content.” The feature will be limited to a “small group of popular channels ...

Simply syndicating content, or placing ads on these platforms, while a necessary strategy, only further strengthens the position of YouTube and TikTok in reinforcing the network effect of these ...

After warnings that Paramount content was about to disappear from Google’s pay TV service YouTube TV, the companies announced late Saturday that they’d reached a deal that averts any ...

Here is what YouTube TV subscribers need to know about this ongoing dark period. All Paramount content, including CBS and CBS Sports, will be unavailable on YouTube TV after Feb. 13, 2025 if an ...