Another major reason I've stepped away from watching YouTube on my TV or smartphone is the constant battle with imprecise video controls. On the phone, you have to drag your finger along the tiny ...

YouTube is making two alterations to its non-skippable ad format, the platform announced today on its Creator Insider channel. In addition to implementing a maximum length for nonskippable ads to 20 ...

'Non-skippable ads are mostly limited to 15 seconds or less, with YouTube TV offering 30- and 60-second variations. In contrast, skippable ads have no length limit,' YouTube communications manager ...

Want to know what top brands are doing to succeed in YouTube advertising? They’re mastering the YouTube “triple threat” of Feed, Shorts and Skippable Ads. Using this strategy can help your ...

YouTube has been showing skippable and non-skippable ads before during and after a video. The platform even started showing ads as long as 30 seconds before a video starts.

While non-skippable video ads are common on other platforms, like YouTube, it’s a new and much more aggressive format for Instagram. It’s also notable that the company is experimenting with ...

At its Brandcast event this week, YouTube introduced a feature tailored for connected TV that serves non-skippable assets across an advertiser's in-stream inventory.

With skippable in-stream, bumper, non-skippable in-stream, shorts, and in-feed advertising, Google's "Video Reach Campaigns" provide advertisers more reach for their money; nevertheless, the ...

All of them use their own media players' ad blockers to fly past pre-roll, post-roll, skippable, and non-skippable ads, and most offer enhanced privacy protection that simply can't be expected ...

While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes.

For skippable ads, automatically skips the ad. For non-skippable ads, mute the audio until the end of the ad and play it at 16x speed.