Samantha is InStyle's senior fashion editor. She joined the brand in 2019 and oversees the site's fashion coverage, including trend reporting, fashion exclusives, celebrity style interviews, and ...

One of the world’s most stylish gymnasts deserves stylish merch. This unofficial Y2K-inspired T-shirt on Etsy is our favorite Biles piece, sporting a stylish, throwback font and black-and-white ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. The psychology behind nostalgia marketing is simple: brands ...