While K-pop stars are certainly in-demand, let us not forget the influence of Chinese celebrities. Big names in China have a huge following too, and luxury fashion brands are quick to capitalise ...

This was after his manager and bodyguards and airport security repeatedly asked the crowd to make way for the Sunshine With Me actor. After watching the video, netizens quickly came to Xiao Zhan ...

Xiao Zhan's endorsements for fashion brands however, are the ones that is causing a buzz, the latest being his appointment by Gucci. The man has fronted campaigns for all sorts of products.

Last February, as singer-actor Xiao Zhan was preparing to fly to Milan for fashion week, he was similarly mobbed by fans and paparazzi in the airport in the middle of the night.

Xiao Zhan shouted at paparazzi and fans at an airport in China after they created chaos on Feb 22, 2024. PHOTO: Weibo/Xiao Zhan Studio, Weibo PUBLISHED ON February 22, 2024 6:01 AM By Yeo Shu Hui ...

Gucci is betting on popular Chinese actor Xiao Zhan to boost the brand’s awareness, and speed its growth once again. The brand’s sales in China remained below 2019 levels in the third quarter ...

Jannik Sinner attended the Milan Fashion Week, where Gucci showed off its classic and minimalist designs. The World No. 1 rubbed shoulders with Vogue's editor-in-chief Anna Wintour and Chinese ...

Xiao Zhan Photo: IC. It is a known fact that a star can only stay popular in China as long as they have a great number of devoted and loyal fans who can create for them sky-high traffic numbers on ...

Say hello to Moschino's new creative lead There's a new era coming at Moschino. Following the industry trend of appointing lesser-known number twos into the creative director spot, Davide Renne will ...

With 29.6 million followers on Weibo, Zhan is also the face of Tod's and Zenith in China. Gucci Taps Xiao Zhan as Brand Ambassador to Boost Sales in China – WWD ...