Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Ahead of International Day of Play on 11th June, Mattel, Inc., a leading global toy and family entertainment company and ...

In the near future, Xbox Game Pass subscribers will have the chance to play a Barbie game that includes local co-op support.

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Space Marine on Xbox Game Pass. In 2019, Remedy Entertainment released the mind-bending, Kafkaesque game Control. At the time, I loved the idea of a bureaucratic office turned into a violent ...

Barbie-maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.