Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

Over the decades, Barbie maker Mattel has released a seemingly endless lineup of dolls. Now, its next iteration could be an A ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Mattel has teamed up with OpenAI to develop toys and games with AI, and expects to launch its first AI-powered product later ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

Barbie is getting an AI upgrade as Mattel partners with OpenAI to develop smart toys using their technology, marking a new chapter for the iconic brand. https://t.co/DSHjD6Ck2F — ADWEEK (@Adweek) June ...

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The joint effort will help build connected toys, personalised content, and other immersive experiences while maintaining ...