Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created ...

In the near future, Xbox Game Pass subscribers will have the chance to play a Barbie game that includes local co-op support.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free-to-play match game that “brings together all of Mattel’s iconic brands in ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Barbie-maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

I didn’t consider myself a serious “gamer” until I started playing Barbie makeup games on my parents’ desktop in 2003. I knew in my growing soul that I was destined to play them because ...

From letting us be her fashion designer to becoming our magical genie friend, Barbie’s early PC games were a huge part of our childhoods—and love for her. Author and Freelance Writer It’s ...

The new campaign, titled “Give Limitless Possibilities” was shown during the game, which also celebrated former WNBA player and legend Sue Bird as the 2024 Barbie Role Model. The Barbie brand ...

Video games, though, were marketed to boys, creating a sort of self-fulfilling prophecy and reinforcing the stereotypes that very marketing created. Float into our DreamHouse: Barbie World is ...