The 20-second ad for Wrigley’s Extra shows two young women sitting in a car listening to Carly Rae Jepson’s hit “Call Me Maybe.” They each pop a piece of gum into their mouths, then lean ...

Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. For over a century, gum has been ...

The William Wrigley Jr. Company was founded in 1891 to sell soap and baking powder. It started packaging gum with its baking powder the following year and the company reorganized itself as the gum ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...

CHICAGO (CBS.MW) - Chewing gum will get more expensive after Wm. Wrigley Co. raises the price of its major brands by a nickel to 30 cents a pack -- the first price hike in 16 years. The world's ...