Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

Last year’s National Hockey League lockout gave women’s college sports an unexpected lift. ... TV Exposure Means More Opportunities for Women’s Sports By Sara Lipka July 28, 2006.

Before stepping foot in the pros. women’s basketball stars have been able to profit off their name in college and build ...

Pittsburgh sports dozens of women’s athletic organizations, and in recent years, they’ve seen increased exposure. The city ...

The potential for women’s sports is vast, and the announcements Tuesday are a reflection of that. If anyone says differently, well, that’s a reflection on them.

According to Christine Brennan's new book about Caitlin Clark, a WNBA official believes that players "have zero idea what ...

Beyond the college women's basketball tournament, the WNBA and National Women’s Soccer League have inked new rights deals that could increase exposure at a time when popularity is surging.

For years, women athletes and their supporters begged for more opportunities and exposure, only to be dismissed by gatekeepers who said no one cared about women’s sports and they weren't worth ...

With women consumers at the helm, exposure for athletes, brands and events is trending upward. 2. Investment can reshape the landscape of women’s sports and encourage girls to stay in sports.

Women’s sports have skyrocketed over the past decade, ... “The biggest goal for us is to help grow women’s sports, to get fresh eyes and more exposure,” says Wilka’s co-owner Melissa NG, ...

High rates of anterior cruciate ligament (ACL) injuries in girls’ and women’s sports have garnered significant attention from researchers, sport organisations and the media. Gender/sex disparities in ...