Wisconsin Dells may be "The Water Park Capital of the World," but here are five non-water-park attractions that won't get you soaked.

Tourism Secretary Anne Sayers credited the statewide collaboration and growing interest in Wisconsin’s cultural and natural attractions for the surge. “The impact of the visitor economy is felt ...

Tourism sustains livelihoods and local businesses, uplifts communities, and powers Wisconsin’s economy.” Festmaster Mike Bakalars taps the golden keg during La Crosse's 2024 Oktoberfest.

Tourism sustains livelihoods and local businesses, uplifts communities, and powers Wisconsin’s economy.” The tourism industry supported 182,000 part-time and full-time jobs across sectors in ...

LA CROSSE (WKBT) -- Wisconsin's Department of Tourism announced Tuesday that the state's tourism industry reached a new high in 2024. In 2024, tourism generated a historic $25.8 billion in total ...

This northernmost county in Wisconsin is a gateway to the Apostle Islands Lakeshore as well as a charming area with lots of ...

(WLUK) -- Wisconsin is becoming a tourist destination, with the state releasing record breaking tourism n umbers from 2024. Green Bay, the Fox Valley and Door County all reported seeing hundreds ...

Explore the flavorful world of the National Mustard Museum in Middleton, Wisconsin, where mustard lovers gather to celebrate ...

A digital magazine has named Cape May County one of the top counties for tourism in the country, highlighting a shift in travel trends.