New Delhi: Wipro Ltd, India’s third biggest software services firm, has redesigned its brand identity, abandoning the iconic rainbow flower logo with the tagline ‘Applying Thought’. Designed ...

The new logo, which replaces the multi-coloured sunflower introduced in 1998, comprises dots, which Wipro says, represent the way it "connects the dots" for its clients.

Wipro changes logo for the first time after 1998, looks to win clients with new identity India's third largest IT firm, ... Download the Financial Express App for the latest finance news. .