They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced that software company Atlassian is the team’s new ti

Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t

Williams has received a significant boost ahead of the 2025 season after landing a title sponsorship deal with Australian software company Atlassian.

The Williams Formula 1 team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.

Williams has announced a new title partnership deal with software company Atlassian that it describes as “the biggest partnership deal in Williams’ 48-year history”. Atlassian is an Australian

Williams Racing and Atlassian are thrilled to announce a long-term title partnership that will usher in a new era for the iconic Formula 1 team as Atlassian Williams Racing.

Followin the signing of Carlos Sainz from Ferrari, Williams are reportedly set to land a new title sponsor for the F1 2025 season.

Williams Racing has announced a major new title sponsorship deal with Australian software company Atlassian, marking a significant milestone in the team’s history. The multi-year partnership is the largest in Williams’ 48 years and signals a renewed push for success on the Formula 1 grid.

The deal is the first title sponsor since Dorilton Capital’s takeover and the first since James Vowles became team principal in 2023. Williams name change confirmed with new F1

The Australian company also becomes official technology partner and official collaboration software partner of the Formula 1 squad