They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced that software company Atlassian is the team’s new ti

Williams has received a significant boost ahead of the 2025 season after landing a title sponsorship deal with Australian software company Atlassian.

The deal is the first title sponsor since Dorilton Capital’s takeover and the first since James Vowles became team principal in 2023. Williams name change confirmed with new F1

Williams has announced a new title partnership deal with software company Atlassian that it describes as “the biggest partnership deal in Williams’ 48-year history”. Atlassian is an Australian

The Williams Formula 1 team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.

Williams Racing and Atlassian are thrilled to announce a long-term title partnership that will usher in a new era for the iconic Formula 1 team as Atlassian Williams Racing.

Williams has secured its first title sponsor since Rokit in 2019.

Williams Racing has announced a major new title sponsorship deal with Australian software company Atlassian, marking a significant milestone in the team’s history. The multi-year partnership is the largest in Williams’ 48 years and signals a renewed push for success on the Formula 1 grid.