Williams F1 introduces new title partner

Williams secures huge new Atlassian title partnership deal
Williams has announced a new title partnership deal with software company Atlassian that it describes as “the biggest partnership deal in Williams’ 48-year history”. Atlassian is an Australian
Formula 1: Williams Secures New Title Sponsor Ahead of 2025 Season
Williams has received a significant boost ahead of the 2025 season after landing a title sponsorship deal with Australian software company Atlassian.
Williams F1 introduces new title partner ahead of 2025 season
In addition to a new title partner, Williams has a new driver lineup for the 2025 season. Carlos Sainz Jr. joins the team after driving for Ferrari the past three seasons, and will drive alongside Alexander Albon. Both drivers are on multi-year deals with the team, similar to Williams’ new title partner.
Record title sponsorship for Williams as Atlassian deal announced
The Australian company also becomes official technology partner and official collaboration software partner of the Formula 1 squad
Atlassian becomes title sponsor of Williams F1 team
The Williams Formula One team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Williams announce ‘biggest deal’ in team’s history with new title sponsor
The deal is the first title sponsor since Dorilton Capital’s takeover and the first since James Vowles became team principal in 2023. Williams name change confirmed with new F1
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Jacques Villeneuve secures new role for F1 2025 as Williams return announced
Williams have confirmed that F1 1997 World Champion Jacques Villeneuve has rejoined the team in a new role ahead of F1 2025.
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F1 launches 2025: All cars, liveries, dates ahead of new season with all-new grid and line-ups
Williams will present the car in a bespoke one-off livery, saving the reveal of the 2025 race livery that will be used by Sainz and Alex Albon for the all-team launch on February 18. In a ...