By sharing his site with the community that had grown around his Facebook page, the first Mystery Tackle Box shipment went out to 441 people. Now, 55,000 anglers subscribe to the service and the ...

Mystery Tackle Box’s video, which really gets awesome around 0:56 . Gordon started building out Facebook pages for various, specific interests and finding ways to monetize them.

When Mystery Tackle Box started in 2012, I thought it was another dumb-ass marketing stunt in fishing. But when I visited Catch Co. last month on West Randolph, I looked around the open office and ...

Mystery Tackle Box, based in Chicago, has built a growing business out of sending subscribers fishing tackle for $15 to $25 a month. Revenue will top $11 million this year, up from $5 million a ...

Building a business around a subscription revenue model is a seductive idea. For a while now it has been one of the hottest ways to sell products and services. The appeal is easy to see: with one ...