WhatsApp’s only major push into digital payments came in July 2022 as Meta invested $5.7 billion in Reliance Jio, India’s largest telecom firm, run by the country’s richest man, Mukesh Ambani. The ...

With an active user base of 500 million, WhatsApp Pay has struggled to gain traction in India's competitive $3 trillion digital payments market. Initially launc ...

WhatsApp Business has updated its pricing model in India, shifting from a flat 24-hour rate to a per-message rate.

In the digital space of any gated community’s WhatsApp group, the 80:20 rule – or is it 95:5 rule? – doesn’t just apply; it reigns sovereign. A mere 20% or 5% of the population ...

Meta has made a significant push in recent years to accelerate WhatsApp monetisation through ads and paid messaging. India ...

The University Grants Commission (UGC) has directed higher education institutions to monitor any informal WhatsApp groups created to harass juniors, saying it will be treated as ragging and attract ...

Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing ...

Many of these riders are using contact details saved from past trips or digital payment records to reconnect with their old customers.