Mobile phone app logos for, from left, Facebook, Instagram and WhatsApp in are photographed in New York on Oct. 5, 2021.

WhatsApp announced it will begin displaying ads in the app’s Updates tab as part of Meta’s effort to generate more revenue.

The advertisements will be shown only in WhatsApp's Updates tab, which is used by as many as 1.5 billion people each day.

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They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.