That GIF might be summed up as saying "what the hell?" which is the kind of sentiment I was trying to pass along at the time. Tenor sees an opportunity here. The GIF platform (known best for its ...

you are in GIF Hell. Want up-to-the-minute knowledge of which GIFs are trending on Twitter? Welcome to .GIF Hell, a site that aggregates and posts the quickie clips as they are retweeted.

and now a similar formula is being applied to the world of animated GIFs. .GIF Hell aggregates “trending” GIFs as they pop up and are retweeted by Twitter’s millions of users. The simplistic ...