Your ideal customer will be defined by their demographic categories. The Average Income of Small Business Owners. A small business owner is an individual who... How to Market to Asians.

All customer segments can be categorized by answering basic questions about your target consumer. These are any audience’s guiding factors: who, what, when, where and why. Demographics provide ...

As demographics change, you need to transform, too. Here’s how you can adjust your marketing strategy without disrupting internal operations, confusing existing customers or spending a lot of money.

In theory, understanding your customer demographics should improve your chances of reaching the right customer at the right time with the right message. So you argued and debated and finally ...

The definition of customer data is any first-party behavioral, demographic and personal information that organizations collect directly from their customers or obtain from a third party ...

In customer profiling, different data points are used to create profiles or segments from a customer base. Key demographics such as age, location, gender, occupation are useful. Other important ...

Understand your “customer persona” and craft a more targeted approach to your marketing strategy. It’s all about demographics over reach and quality leads over quantity.