Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

He embodies the name of his brand as he refuses to lose his drive to push his hustles. Willy lets Drum in on life after Big ...

Media personality and seasoned PR expert, Samuel Atuobi Baah, popularly known as Sammy Flex, has publicly addressed his new ...

The Growth Dilemma is about how to manage relationships between customer segments. As brands grow and attract new customers, ...

Founded in the late 1960s, Ginsters is well-known among British snackers. But by 2022, it had a perception problem. Despite ...

If you prefer your scents subtle, soft and quietly alluring, there’s no better place to look for them than in Japan.

From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t ...

The WNBA, a breath of fresh air in an increasingly guarded sports world, threw a jubilant All-Star blowout in Indianapolis.

The cameras are a tier below rivals but otherwise this is a top Android phone that's not afraid to be different.

Dejon Noel Williams, 26, is one half of the villa's only exclusive couple alongside Megan Moore - and he seems keen to make a ...

Cole Palmer was the poster boy of Chelsea's Club World Cup, even before his final heroics - where does he and the club go ...

Texas Christian University triathlete Maddie Perkins has qualified for the NCAA national championships several times, and the ...