Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling ...

This move can impact all Instagram and Facebook subscribers and the future of the global advertising industry.

So, while the transaction side of the business seems very crowded, ad tech is becoming more and more sensible on the supply side (even if there are too many acronyms on both sides). SGAI is an ...

The U.S. court’s decision will likely energize European regulators, who are conducting their own investigation into Google’s ad tech practices. A decision there is expected imminently—and co ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice's case is proving that Google Ad Manager is the key to the tech giant's ...

saying that by building a "stack" that tied its ad server and ad exchange together, the $1.85 trillion tech giant was able to engage in a "series of anticompetitive acts to acquire and maintain ...

Judge Brinkema’s ruling found Google “liable under Sections 1 and 2 of the Sherman Act” for its monopolistic behaviors in the ad tech tool and exchange businesses, but the judge did dismiss ...

The ad tech chooses what ad to put where at what cost. Federal prosecutors said that Google's power over the ad tech allows it to illegally fend off competition, which hurts web publishers ...

The ad tech chooses what ad to put where at what cost. Sign up here. Federal prosecutors said that Google's power over the ad tech allows it to illegally fend off competition, which hurts web ...