Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus ...

So, while the transaction side of the business seems very crowded, ad tech is becoming more and more sensible on the supply side (even if there are too many acronyms on both sides). SGAI is an ...

saying that by building a "stack" that tied its ad server and ad exchange together, the $1.85 trillion tech giant was able to engage in a "series of anticompetitive acts to acquire and maintain ...

The U.S. court’s decision will likely energize European regulators, who are conducting their own investigation into Google’s ad tech practices. A decision there is expected imminently—and co ...

The ad tech chooses what ad to put where at what cost. Sign up here. Federal prosecutors said that Google's power over the ad tech allows it to illegally fend off competition, which hurts ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice's case is proving that Google Ad Manager is the key to the tech ...

Google is on trial for the second time in two years for alleged antitrust violations, as the Department of Justice (DOJ) accuses the tech giant of dominating all sides of the digital advertising ...