Whenever a new platform launches these days, brands are instantly checking them out to see how they can "become a part of the conversation." What that Ritz, Dove And Trident Think So | TechCrunch ...

A full-page ad in USA Today and in the New York Times marks the next chapter of the never-ending "the conversation is your brand" saga. Trident, the chewing gum maker, bought the placements, and ...