It's hard to imagine a world without West's iconic logo, but one existed, and it wasn't pretty. In 1950, the league took its first crack at a logo with a design that looked more like a baseball ...

The current NBA logo was established in 1969 when league ... Thus, it's no surprise that the NBA went all-in on the West design after seeing it. "I presented it to the NBA, and they approved ...

Inside the graph design are the three bars that ... also designed the former West Fargo Public Schools logo which was used for many years until the district chose to update it using colors ...

Fratello reflected on West's legacy and offered his version of what the logo meant to the association. "When you mention basketball, NBA, you think of Lakers, Boston [Celtics] immediately ...