LEGO is one of the most popular toys on the market, and fans flock to LEGO stores and LEGO.com regularly to browse and buy from the steady deluge of plastic bricks LEGO releases on a monthly basis.

The two-day event will feature displays with fan-made LEGO creations, as well as meet-and-greet sessions from LEGO artist Paul Hetherington, who is known for work featured in Denmark's LEGO House ...

This partnership leverages two of the most well-known brands on the planet, and grows both of them. Lego gets to appeal to F1 fans both young and old, and F1 gets to open even more access to fans ...