Over the summer, Welch’s launched a limited release energy drink, an effort to give “men and younger consumers another reason to think about” grape juice, Stanford said.

It’s the source of flavor in grape bubblegum and Kool-Aid, the grape traditionally used to make the jelly in peanut butter and jelly sandwiches, and the grape of Welch’s grape juice.

Dr. Welch was a wine-hating dentist who lived in New Jersey in 1869 with his big family. He wanted to make a drink from grapes for the poor souls who could not drink the wine served at communion.

With a light and invigorating profile and convenient packaging, Welch's Grape'ade is the perfect revitalizing, grab-and-go antidote to the Quenchies.

“Welch’s grape farmers in particular have a really tough job,” said Helene Dick, strategy director for Barton F. Graf, the creative agency that partnered with Welch’s on the campaign.

Lil Cease speaks up on social media and offers clarification to the Welch's grape lyric found in The Notorious B.I.G.'s classic record, "Big Poppa." ...

Grape-flavored energy? Welch's, NanoLogix have generated hydrogen from bioreactor [Source: NanoLogix, Inc.] NanoLogix's Hydrogen-From-Waste Technology at Welch's Foods Featured on Environmental ...

Welch Foods was hit with a consumer class action over claims the company falsely advertises its white grape juice as being "100% Grape Juice, White Grape" even though it contains artificial additives.

Grape juice giant Welch's is huge in every market in the U.S. except among Orthodox Jews. That used to be Kedem's turf. But now, on the eve of Passover, Welch's is teaming with Manischewitz to ...

That makes them a perfect audience for Welch's first message: Grape juice is good for you. And to give Welch's a gritty, male-friendly makeover, Welch's drew inspiration from its farmers.

That makes them a perfect audience for Welch’s first message: Grape juice is good for you. And to give Welch’s a gritty, male-friendly makeover, Welch’s drew inspiration from its farmers.

You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice.