(CNN) -- You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape ...

Grape juice. That’s the narrative set out by Welch’s new ad campaign, which is aimed at Gen X men. “We’ve been targeting women forever,” said Lesya […] ...

Welch’s, a cooperative owned by grape farmers, can’t pivot away from grapes. “They have to figure out ways to intrigue consumers and get them to reconsider grape juice,” said Duane ...

Grape juice giant Welch's is huge in every market in the U.S. except among Orthodox Jews. That used to be Kedem's turf. But now, on the eve of Passover, Welch's is teaming with Manischewitz to ...

Welch’s, a cooperative owned by grape farmers, can’t pivot away from grapes. “They have to figure out ways to intrigue consumers and get them to reconsider grape juice,” said Duane ...

You’re a red-blooded American man. You’re tough, you work hard, and you don’t have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape ...