The translator tool comes as Welch’s Fruit Snacks releases packaging with labels that are designed to be written on with parents’ notes. Limited-edition boxes — which also include a QR code that links ...

Welch’s Fruit Snacks Tuesday (May 14) launched its largest-ever ad campaign, “Wholly Fruit,” that includes the brand’s first TV commercial, per details shared with Marketing Dive.

Welch’s Fruit Snacks is marketed by snack and confectionary company PIM Brands. A playful novelty product could fare well for the fruit snacks maker, especially in the height of back-to-school season ...