But, one of the simplest and most elegant local SEO tactics is to optimize the site’s logo. Since many businesses are unaware of it, employing it will amount to a “stealth” tactic ...

Google's John Mueller was asked if swapping out your logo on your site for the site's birthday with a special birthday logo can hurt your SEO. John said on Twitter "I've never seen issues around that.

It’s about where your logo sits, how easy is your site to navigate ... Which only reinforces the need for a strong, clear heading structure. An example of a website that has both good SEO and is ADA ...