CMO Council Publishes New Index of Marketing Vitality
Marketing Vitality Index, The CMO Council has curated statistics from trusted third-party sources and centers of domain knowledge, including proprietary data from quantitative surveys and qualitative ...
AI-powered ad testing—How Delta and other brands are determining the precise impact of their marketing
AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.