According to Kantar Media, Vaseline spent $51.7 million on advertising in 2009 and $22 million in the first six months of this year. The new campaign is estimated in the double-digit millions.

A Vaseline Intensive Skincare Lotion commercial, a Hood By Air lookbook, and more gigs are casting talent. Make $3,000 in a Vaseline Skincare Commercial + 3 More Gigs Customers ...

Vaseline has found an interesting convergence of art and purpose in a campaign called “Mended Murals,” which calls attention to the inequities of skin health care through a restoration project ...