On March 5, Bill Seely, the president of Varsity Brands' cheer subsidiary ... of alcohol during events and evaluating a "clear bag policy" for the upcoming 2025-26 season. Varsity offered March ...

Varsity last year settled an $82.5 million antitrust class-action lawsuit brought by a class of cheer customers who alleged the company used monopolistic practices to exploit its captive market.

It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages ...