Varsity last year settled an $82.5 million antitrust class-action lawsuit brought by a class of cheer customers who alleged the company used monopolistic practices to exploit its captive market.

June 18, 2025 /PRNewswire/ -- Varsity Spirit, a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook, proudly announces ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages ...

Varsity Brands, a prominent figure in the cheerleading world, is looking to bring in a new era for the sport with the announcement of its Pro Cheer League - which would be the 'world's first' pro ...