Varsity Spirit is launching the Pro Cheer League, the first professional cheerleading league in history, starting in January ...

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This new league is billed as the first professional cheerleading league for athletes 18 and older to give cheerleaders the ...

The Memphis-based Varsity Spirit, a division of Varsity Brands, who is one of the renowned organizations in cheerleading and dance is launching the Pro Cheer League.

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On Wednesday, it was announced that the "world’s first" professional cheerleading league will launch next year. The aptly-named Pro Cheer League will be ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...