State tourism leaders spent the day at the Utah Tourism Conference in Layton brainstorming ideas with one shared goal, to make Utah even more special for those visiting the Beehive State.

The Beehive State performed well across the board, excelling in one key metric, “access to scenic byways,” where it ranked third, just behind California and Oregon. West Coast states might boast more ...

Here’s everything you need to know before visiting Goblin Valley State Park in Utah.

After going quiet in early March in light of coronavirus lockdowns, state tourism promoters have been placing ads since April in select markets across 10 nearby states, promoting car travel to Utah.

Officials with the National Park Service said $3 billion has contributed to Utah's state economy due to national park tourism.

The scenic route between Interstate 84 and Interstate 80 is now Utah’s 28 th official scenic byway. The Utah State Scenic Byways Committee approved the new Morgan-Parleys Scenic Byway ...

Utah’s booming tourism industry is causing both economic growth and costly growing pains at two gateway cities leading to some of the state’s acclaimed “Mighty 5” national parks.

Utah's tourism industry generated nearly $12 billion in visitor spending last year, and there are no signs that it's slowing down anytime soon.

Lawmakers have approved firing squad as a form of execution. That could give the state, where tourism is big business, a negative image, say some critics.

Utah's state budget surplus has placed its visitor economy in a position of strength heading into the recovery year. And it's all thanks to the legislature's early support of its visitor econnomy.

The growth of Utah tourism is a self-sustaining process that draws more people to the state. Some people choose to stay here permanently because of their positive tourist experience.

SALT LAKE CITY (AP) — The state tourism office is launching a marketing campaign in western states this week to attract visitors to the Utah's five national parks.