Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new ...

A poorly kept secret became official news when the Utah Hockey Club announced its new team name Wednesday.

Utah Hockey Club’s potential logos have been leaked The NHL team’s fans are voting for their team’s final identity this week at Delta Center.

On Monday, NHL insider Frank Seravalli confirmed that leaked logos for each of the three remaining options - Utah Hockey Club, Utah Mammoth and Utah Outlaws - are indeed legitimate.

Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the logos could look like.

The Utah Hockey Club logo, in what can be considered a savvy move made by the franchise, features a yeti face within a mountain backdrop, despite the name "Yeti" being dropped from consideration.

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the Utah Mammoth. "When it came to naming the team, we did something ...

Utah Hockey Club may have just accidentally leaked its new name Utah Hockey Club’s YouTube handle was changed to Utah Mammoth before the account was deleted.

Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the logos could look like.

The Utah Hockey Club will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch for its permanent name starting next season.

Logos depicting the three nicknames under consideration for the Utah Hockey Club were revealed on social media Monday and later confirmed by Daily Faceoff’s Frank Seravalli.