They got swag, too: Marlboro-logo ... find at Urban Outfitters. But what was once promo gear for a cigarette company has now become a wildly popular reference point for streetwear brands.

And streetwear brands parody designer logos – Palace replicated the Versace Medusa-head symbol, with its name in place of the Italian brand, for a 2012 design they called Versafe Italia.

Therefore, when looking at streetwear brands and pieces such as a logo-embossed sweatshirt, or bright jersey sweatpants, dubbing them ‘urban’ isn’t farfetched. But equally, there is a new ...

Streetwear’s roots lie in rebellion against traditional fashion norms. In the ’80s and ’90s, oversized silhouettes, bold logos ... became more experimental. Brands began to play with ...

Brands like Stüssy have helped to fill in the demand for these types of clothes and helped to develop it into a more refined style. Hip hop genre The hip hop music genre saw a quick rise in ...

How did high fashion view urban fashion ... Hip hop's fascination with luxury logos, branded sportswear, and workwear turned these brands into staples of streetwear. Brands and stores emerged ...

Baby Phat is back -- almost. The urban streetwear clothing and shoes brand created 20 years ago by Kimora Lee Simmons Leissner and recognized by its cat logo, is planning a relaunch this summer.

They also note that these aspects are some things that “urban” streetwear brands may have missed out on. As the former marketing director for Karl Kani, June Ambrose has some insight on the ...