Sen. Catherine Cortez Masto, second from right, D-Nev., listens to local business owners during an Asian American, Native Hawaiian, and Pacific Islander (AANHPI) round table at Urban Matcha ...

Hang Wong, owner of Urban Matcha knows what he would like to see improved moving forward. “Our parking lot is always full; Especially after 6 p.m. It’s hard to find parking,” Wong shared.

Davids Tea has gone all-in on matcha, a vibrant green, powdered Japanese tea that yields a potent, concentrated brew. Grassy, creamy and bittersweet, you could think of it as the espresso of tea.

The global matcha market is poised for remarkable growth, expected to rise from USD 3,373.6 million in 2025 to USD 6,717.5 million by 2035, expanding at a steady CAGR of 7.1% over the forecast period, ...

Matcha soft-serve. Things you like, is all we’re saying. The Drinks S: Wrecking Ball coffee, local wines by the glass, beer on draft and, what the hell, cans of beer for good measure. M: A ...

Matcha tea is gaining significant traction in India, Its market size is projected to grow at a robust CAGR of 8.6%, from approximately USD 104 million in 2024 to an impressive USD 167 million by 2030.

In fact, matcha has become so popular that The Japan Times reports that there may be a global matcha shortage this spring. Here’s everything you need to know about the shortage.

Matcha can also be used to add color and flavor to baking, thanks to its distinct, vivid hue. There are three grades of matcha out there — culinary, barista or premium, and ceremonial.