The six team names and logos, announced Oct. 24, are the Laces, Mist, Rose, Lunar Owls, Phantom and Vinyl. Some of these names hit the mark; others … are definitely unique. Here’s how we rank ...

1. Find A Name That Echoes Your Brand Identity. Your name, logo and imagery should reflect your brand identity: who you are, how you’re unique, your personality and culture, who your customers ...

Whether the name or logo exudes a sense of sophistication, has a familial tie, or offers an aesthetic branding moment, why not transform your humble home into a trophy residence? Related Stories ...