If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense ...

The Axe brand was launched by British-Dutch conglomerate Unilever in 1983, but didn't reach the United States until 2002, according to a deep dive into the brand published by Fast Company.

Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic. Axe tapped Sony, Wild Tangent and rich-media mobile advertising ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August.

The company behind Axe body spray responded to a viral tweet of a picture of a lone can of Axe in the rubble at the Capitol after the riots on Tuesday. ... Unilever, the company that owns Axe, ...

Every year since 1983, when Axe was launched in France by Faberge (now part of Unilever - as is Axe), ... In other words, Axe Body Spray cocktails!

Men have been dousing themselves in Axe body spray since 2002, but grooming brand, Unilever, has decided it's time to let women in on the action. While typically Axe commercials show women ...