Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

The Cannes Lions International Festival of Creativity, which officially kicked off June 16, draws tens of thousands of global marketing, advertising and creative professionals to the French Riviera ...

His publications explore a variety of topics, including economics, information technology, marketing and branding, making him a prominent voice in discussions on development and business innovation ...

What ’s common across the Boeing 737 MAX debacle, the 1MDB financial scandal and America’s opioid crisis? They are all illustrations of how business leaders, in pursuit of performance, neglect ed and ...

Chris writes and speaks frequently at the industry's most important legal marketing, business development technology events on a variety of topics including CRM, eMarketing and data quality.

Kubi Springer, the global marketing director of Avantgarde Brand Experience, a global brand-experience agency, put it frankly: "Brands evolve or they die," she said. "That is the reality." ...

Gain Theory global chief strategy officer Karen Kaufman – a veteran of marketing analytics for more than 25 years – told B&T Gain Theory is eyeing Australia as a market for growth.

Here are the marketing trends for 2025 that can help your business get ahead of the curve. Marketing Trend: Demand for Emotional Depth Consumers crave authentic connection and community, not just ...

B2B marketing strategies are the ways you choose to reach buyers inside of businesses to convert them into customers. Among them, B2B digital marketing strategies are those that happen online.

Agu, G. A. (2017). Public Relations and Marketing. In G. A. Okpara et al. (Eds.), Contemporary Public Relations Strategy: Theory and Practice (pp. 1-22). Avan Global Press. has been cited by the ...

Digital marketing can be impactful regardless of whether a business is based at a brick-and-mortar location, operates on a hybrid model, or is conducted primarily through an e-commerce store.