Another eye-catching first look came from Patta, which has its own Air Max Dn8 on the way. As for Jordan Brand, word of the ...

Few newcomers have been as successful as Curry Brand in signing NBA and WNBA stars. A significant part of Curry Brand's success is attributed to its President, Golden State Warriors guard Stephen ...

Prime Day 2025 may be officially over ... but these shoes are still kicking! From Adidas, to Skechers, to New Balance, to ...

The NBA continues to grow, as seen by the massive contract extensions players are receiving, such as Phoenix Suns guard Devin Booker's latest deal, which can re ...

San Antonio Spurs star point guard De'Aaron Fox has a new signature sneaker with Curry Brand on the way, as evidenced by these on-feet images. The previously unseen Under Armour Curry Fox 2 was worn ...

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

That trend may finally be shifting. On Monday afternoon, New Balance debuted a new color pack featuring rising star Tyrese ...

Dr. Daughtry notes the KD18 is one of the best shoes you can try from Nike (which is saying something, given the brand’s ...

“We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the world,” said Athletics Director John Cohen in Tuesday’s press release. “We ...

It's official. Auburn University's athletics department is now partnered with Nike for its apparel contract. The Tigers ...

Auburn previously announced a partnership with Nike and that deal is now in-effect ahead of the 2025 college football season.

The pair kept a close relationship through their respective basketball careers — reuniting to compete alongside one another at Plum's inaugural Under Armour-sponsered "Dawg Class" camp in 2023.