“NBA 2K has engaged a new generation of basketball fans in an increasingly digital world,” said NBA Commissioner Adam Silver.

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes during UF games?

Buffalo-headquartered New Era Cap Co. has reached an agreement with Major League Soccer to become the “Official On-Field Cap ...

Jeremy Sochan could've written a children's book explaining the different kinds of juice he gave away at Southwest Elixirs Wednesday afternoon. 'G ...

The WNBA announced a new initiative that will paint an orange WNBA three-point line on courts in parks across the country ...

but not while on the Florida basketball court or at official UF events, according to Florida Director of NIL Strategy Ben Chase. UF athletics has a blanket apparel deal with Jumpman and must wear ...

Play the USA TODAY Daily ... on the Florida basketball court or at official UF events, according to Florida Director of NIL Strategy Ben Chase. UF athletics has a blanket apparel deal with Jumpman ...

A general manager's job is to win now and plan for the future. Since 2007, Sam Presti has turned the Thunder into one of the ...

I love working with Wilson to create these signature basketballs, and I hope this collection helps to inspire young girls and boys to get out and pl ...

Back during that 1993-94 season, before he became a hockey dad, the 6-foot-8 Tennessee native who had grown up playing ...

Dive into Orlando’s vibrant scene just steps from Inter&Co Stadium—where thrilling sports, iconic sights, tasty eats, and ...