Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

The American Athletic Conference name no longer exists. The conference has went with a trendier, shortened version.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The American Athletic Conference, which includes the University of North Texas (and, formerly, SMU) is rebranding to the ...

The American Athletic Conference, of which North Texas is a member, announced a rebrand on Monday morning ahead of its annual ...

The AAC (American Athletic Conference) was officially rebranded to the American Conference on Monday. Along with dropping ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...