The summer of 2023 has been the backdrop to a hard tea revival. Several new contenders have come after the shoddy throne upon which Twisted Tea proudly sits and watches monster truck rallies.

Over the past year, Americans chugged $1.3 billion worth of hard tea, according to NielsenIQ, up 40% from the previous year—and nearly all of it Twisted Tea, which has roughly 90% market share.