Truly Nolen, Pest-Control Magnate, Deployed His Odd Name and Funny Cars He built an international chain relying on unconventional marketing gimmicks; ‘any last wishes, silverfishes?’ By ...

Truly Nolen, who founded the pest control company, passed away Tuesday at the age of 89 in Naples. He was still the chairman of the company.

NAPLES, Fla. — Truly Nolen, founder of the international pest control company known for its fleet of yellow “mouse cars,” has died at his home in Florida. He was 89.

When we hear the name Truly Nolen, the first thing that pops into one’s head is the iconic bright yellow mouse car with the big ears that move in the wind. Since the company’s founding in 1938 ...

NAPLES — Truly Nolen, founder of the international pest control company known for its fleet of yellow "mouse cars," has died at his home in Naples. He was 89.

Truly Nolen International has expanded its global footprint with the company's recent entry into Trinidad, Tobago and Albania, as well as South America.

Truly David Nolen died in his home in Naples, Florida, the company said in a news release. Nolen is best known for his companies – Truly Nolen of America based and Truly Nolen International ...

Nolen, best known for his companies — Truly Nolen of America based in Tucson, and Truly Nolen International based in Orlando and the firms’ fleet of yellow mouse cars — died Tuesday at his ...

Jose Lutz, board member and CEO of Truly Nolen International, met Truly David Nolen 27 years ago and moved from Argentina to the United States. He has headed up international expansion.

Jose Lutz, who heads up the Truly Nolen International global franchise division, says the firm's international expansion has resulted in more than 20 percent growth between 2004 and 2005.

NAPLES, Fla. — Truly Nolen, founder of the international pest control company known for its fleet of yellow "mouse cars," has died at his home in Florida. He was 89. The company said in a news ...

NAPLES, Fla. — Truly Nolen, founder of the international pest control company known for its fleet of yellow "mouse cars," has died at his home in Florida. He was 89.