While Americans are trying to cut out sugar and reaching for beverages like energy drinks in the morning instead of glasses of orange juice, longstanding American company Tropicana is struggling.

Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress and could be headed for bankruptcy.

Americans Are Minding Their Sugar Intake More Than Before One eight-ounce glass of Tropicana no-pulp orange juice contains 110 calories along with 22 grams of sugar.

Orange juice is getting squeezed by competitors, prices and storms Tropicana’s financial troubles are just one sign that orange juice has gone from staple to treat.

Tropicana , which produces fruit-based drinks such as orange juice and apple juice , is reportedly in financial difficulty due to a shortage of oranges and changes in eating habits. Tropicana is ...

Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress and could be headed for bankruptcy.

Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress and could be headed for bankruptcy.

The iconic orange juice brand Tropicana is feeling the squeeze of financial pressures affecting both its supply and demand. Is this the end for the juice giant?