Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at the time, ditched the brand's classic packaging with its arched logo and fruit pierced with a straw in ...

15 years after its historically bad rebrand, Tropicana unveils a juicy new look Logo before (left) and after the 2024 rebrand [Image: Sunhouse Creative/Tropicana] ...

Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck ...

Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t happy about it.

Tropicana’s sour customers Tropicana will hope customers’ bitterness about the change sweetens, so as not to repeat the fallout of its redesign efforts 15 years ago.

LAS VEGAS – The Tropicana had a lengthy history, by Las Vegas standards. The hotel-casino opened in 1957. Nicknamed the "Tiffany of the Strip" for its grandeur, the resort made a name for itself ...

Interestingly, Tropicana has seen a comparable 19% decline in sales this year as of October. In 2009, Tropicana quickly reinstated its original logo, resolving the issue.

New York (CNN) — Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles ...