Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at the time, ditched the brand's classic packaging with its arched logo and fruit pierced with a straw in ...

Tropicana’s tasteful 2024 refresh shows that it learned a valuable lesson from 2009, when the rebrand took away the iconic orange pierced by a straw, simplified the logo, and flipped it vertically.

The resort revealed a new logo today in an effort to revamp the historic property that has been plagued with quality issues in recent years. The Tropicana’s new chairman and chief executive Alex ...

He reminded viewers of Tropicana's efforts to modernize its classic straw-in-orange packaging. "About five years ago [Tropicana] went to this very clean but kind of cold-looking logo, and their ...

Pepsi has changed its logo over the years. ... He pointed to the Tropicana logo debacle as an example. In 2009, Tropicana changed its carton design so drastically that consumers were outraged.

Tropicana also says that its new 46-ounce bottle also comes with a lower manufacturer’s suggested retail price (MSRP). The brand’s FAQ states that 46-ounce packages are lowered from $4.69 to ...

He pointed to the Tropicana logo debacle as an example. In 2009, Tropicana changed its carton design so drastically that consumers were outraged. ... Pepsi has changed its logo over the years.

LAS VEGAS – The Tropicana had a lengthy history, by Las Vegas standards. The hotel-casino opened in 1957. Nicknamed the "Tiffany of the Strip" for its grandeur, the resort made a name for itself ...

In July, Tropicana’s sales dropped 8.3% from the year prior, according to sales data by market research firm Circana shared with CNN. In August, sales dropped 10.9%. By October, Tropicana’s ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at ...

Pepsi has changed its logo over the years. ... He pointed to the Tropicana logo debacle as an example. In 2009, Tropicana changed its carton design so drastically that consumers were outraged.